Transform Your Product with User Research

Data-driven insights that help you build products users love. From surveys to usability testing, we uncover what really matters.

Comprehensive Research Methods

Multiple approaches to understand every aspect of your users

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User Interviews

In-depth conversations with your target users to uncover needs, pain points, and motivations.

45 Avg. per study
92% Insight quality
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Surveys & Analytics

Quantitative data collection to validate hypotheses and measure user behavior at scale.

2.5k Avg. responses
95% Confidence level
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Usability Testing

Observe real users interacting with your product to identify friction points and opportunities.

8-12 Users per test
85% Issue detection
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Journey Mapping

Visualize the complete user experience to identify touchpoints and improvement areas.

15+ Touchpoints
4-6 User stages
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Focus Groups

Group discussions to explore attitudes, perceptions, and generate new ideas collaboratively.

6-8 Participants
90min Session length
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Contextual Inquiry

Observe users in their natural environment to understand real-world usage patterns.

2-4hr Per session
12 Avg. insights

Our Research Process

A systematic approach that delivers actionable insights

1

Define Objectives

Collaborate with stakeholders to establish clear research goals and success metrics.

  • Identify key questions
  • Set hypothesis
  • Define target users
2

Recruit Participants

Find and screen the right users who match your target audience criteria.

  • Create screener surveys
  • Recruit diverse participants
  • Schedule sessions
3

Conduct Research

Execute research sessions using appropriate methodologies for your objectives.

  • Run moderated sessions
  • Collect data systematically
  • Document observations
4

Analyze & Synthesize

Transform raw data into meaningful patterns and actionable insights.

  • Identify themes
  • Quantify findings
  • Create frameworks
5

Deliver Insights

Present findings in clear, compelling formats that drive decision-making.

  • Create presentations
  • Build personas
  • Provide recommendations

Real Insights From Real Research

Sample findings from our recent user research studies

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88%
Mobile app time
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2h 51m
Daily app usage
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96x
Daily phone checks
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40%
Abandon slow sites
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82%
Use dark mode
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44%
iOS notifications
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93%
Dark reduces strain
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85%
Android opt-in
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90%
Abandon after 1 use
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53%
Leave if >3s load
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77%
Lost in 3 days
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70.19%
Cart abandonment
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25-34
Largest age group
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5.52B
Global internet users
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32.2%
Age 25-34 users
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98%
N. Europe online
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49%
Open app 11+/day
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21.33%
Email open rate
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2.62%
Email CTR
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7.8%
Push reaction rate
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2.7%
Avg conversion rate
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$196
Fashion AOV
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35.26%
Checkout potential
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85.65%
Mobile abandonment
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39%
30-day retention
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<5%
Active after 30 days
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5-7%
Annual churn (SaaS)
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67%
Churn reduction
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$100
ROI per $1 UX
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41
B2B SaaS NPS
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88%
Won't return if bad
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200%
UI conversion lift

What You'll Receive

Comprehensive research deliverables that drive action

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Research Report

Detailed findings document with executive summary and key insights.

  • Executive summary
  • Methodology overview
  • Key findings & insights
  • Supporting data
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User Personas

Data-driven personas representing your key user segments.

  • Demographic profiles
  • Goals & motivations
  • Pain points
  • Behavioral patterns
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Journey Maps

Visual representation of the user experience across touchpoints.

  • End-to-end experience
  • Emotional journey
  • Opportunity areas
  • Actionable improvements
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Recommendations

Prioritized action items based on research findings.

  • Quick wins
  • Strategic initiatives
  • Implementation roadmap
  • Success metrics
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Data Dashboard

Interactive dashboard with all quantitative findings.

  • Survey results
  • Behavioral analytics
  • Trend analysis
  • Exportable data
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Video Highlights

Key moments from user sessions with insights.

  • User quotes
  • Usability issues
  • Aha moments
  • Shareable clips
πŸ” START UNDERSTANDING YOUR USERS

Ready to Make Data-Driven Decisions?

Join hundreds of companies that have transformed their products with deep user insights